Establishing your online presence can be exciting. But once you settle back into the daily grind, it's easy to let your website and social profiles fall into a state of neglect. Luckily, you don't need to do a complete overhaul. Here are a few simple ways to refresh your online presence.
1. Update Your Profiles
If you've recently changed your business address, phone or email but haven't updated your online profiles, you could be losing business. Even referral leads search for you online before making contact, and you never know which profile a prospect is going to view. If one of your profiles is inaccurate or out of date and a prospect can't successfully contact you, they may move on to the next agent.
And don't forget to update your headshots, logos and other brand-specific images and colors. When used consistently across platforms, these visual aids can make you and your brand instantly recognizable.
2. Check Your Reviews
Did you know that 80 percent of clients trust online reviews just as much as personal recommendations? Review sites like Yelp and Google My Business are a huge part of your online presence, so it pays to claim your profiles, monitor conversations and respond to reviews. This type of engagement allows you to positively influence your brand reputation.
3. Share Your Expertise
If you haven't already, set up a blog and start creating valuable content for your clients. Think about the questions you're asked on a daily basis; those are blog ideas. The content you create can also be used to fuel your email and social media marketing strategy. Your professional experience and insight can be your greatest asset.